Success Story: Swepco General Agencies – Distributor of Cuppa Lemon Ice Tea
At Swafie Tech Ltd, we specialize in helping brands grow through digital marketing in Kenya. One of our exciting projects has been with Swepco General Agencies, the official distributor of Cuppa Lemon Ice Tea, a refreshing new beverage in the Kenyan market.
The Challenge
As a new beverage product, Cuppa Lemon Ice Tea needed a strong digital marketing strategy to penetrate the competitive Kenyan FMCG industry. Swepco General Agencies wanted to:
- Launch a professional distributor website to establish credibility.
- Build brand awareness through social media marketing.
- Create engaging content marketing campaigns to showcase Cuppa’s lifestyle and health appeal.
- Run paid ads campaigns (Facebook Ads & Google Ads) to reach wider audiences and generate sales.
- Start with brand awareness marketing and later shift focus to sales conversion campaigns.
Our Digital Marketing Solution
Swafie Tech developed a tailored FMCG digital marketing strategy designed to position Cuppa Lemon Ice Tea as a must-try beverage brand:
- Website Design & Development – Created a mobile-friendly, SEO-optimized distributor website to improve online visibility. (https://swepcogeneralagencies.com/)
- Social Media Marketing in Kenya – Designed and managed campaigns on Facebook and Instagram to build engagement and product awareness.
- Content Creation – Produced branded visuals, lifestyle photography, and marketing videos to drive engagement.
- Paid Advertising Campaigns – Executed targeted Facebook Ads and Google Ads campaigns to boost reach, generate leads, and drive sales.
- Product Launch Marketing – Focused on awareness-building first, then transitioned to sales-driven digital campaigns.
The Results
Our digital marketing partnership with Swepco General Agencies delivered measurable results:
- A professional distributor website ranking on search engines and improving brand credibility.
- Increased social media engagement with growing product awareness across Kenya.
- Successful paid advertising campaigns delivering high impressions, quality leads, and sales conversions.
- A strong digital presence for an FMCG brand entering a competitive market.
- A scalable online marketing strategy that continues to support awareness and sales growth.
👉 At Swafie Tech Ltd, we help beverage brands, FMCG distributors, and businesses in Kenya achieve growth with:
- Website development
- Social media marketing
- Content marketing
- Paid ads campaigns (Facebook Ads, Google Ads)
- SEO and product launch strategies
